Face long lines is the main complaint of consumers

If you want to satisfy the consumers, what supermarkets need to do is, first of all, reduce the size of the queues in the boxes. This was the main problem faced by customers in the last 12 months ended in September, according to a survey by consultancy CVA Solutions. The study 7,334 people and heard more than 70 companies assessed the food retail sector.
The survey shows that the regional supermarkets are offering the best cost-benefit, according to respondents. "They can understand more of the consumer need and also have competitive prices," says Sandro Cimatti, Managing Director of CVA.
The Angeloni, Santa Catarina, for instance, was the retailer better positioned in the recommendation. The probability of network consumers recommend it to a friend or relative was in 65.8%.
Have also been well evaluated the "atacarejos", that offer wholesale cost in comfort to the client. Low prices and promotions are the main attraction for shopping in the popular trades and wholesale. Gained prominence in this niche the Atacadão, Assai and the Day%.
In the sophisticated flags, customers seek primarily fruits, vegetables, bakery items, sausages, meats and fresh fish. In this case, have more strength the Pão de Açúcar and regional flags.
On the other side, in General, customers do not like to buy clothes (18.4% avoid), footwear (17.2%) and items from bed, bath & beyond (14.9%) in supermarkets, mainly.
Customization
The survey also shows that the own brands are winning customers. They are consumed by over half (55.3%) of them and 63.1% consider them as good as the best known labels. "The brand is not only important now, as today went on to be associated with quality. In the past, just counted the price, "says Cimatti.
Another trend is the loyalty programs. A third (31.7%) of consumers participating in this type of initiative in supermarkets. They seek, especially, more discounts on products (63% cited this reason), the accumulation of points to redeem prizes (31.6%) and information about the retailer''s offerings (4.8%).
"We are in a very competitive, it is necessary to fully understand the customer. In food retailing, in which the frequency of purchase is high, you have to get to know you by name and offer exactly what he wants. The big data provides that, "says the consultant.
The purchase of grocery products on the internet, however, is still small. A large part of the ears (77.3%) said you don''t have this habit. The situation also little changed in a year. In 2015, the slice was 76.3%. For this framework will not be Cimatti changed anytime soon. "I don''t believe that e-commerce will gain so much relevance. Always will be limited ".