Cell phone is the exception and registers high of 6% in the production

SÃO PAULO-While most electronic production plummets in the factories of the free zone of Manaus (AM), there are products that can have positive performance this year. From January to August, the quantities manufactured industries installed in mobile production pole of the Amazon grew almost 6 percent in the period compared to the previous year, according to the Superintendency of the Manaus free trade zone.
"For the mobile phase is quite good, increasingly there is accessibility in price", says Director of sales of cell phones from LG, Marcelo Perin. He explains that prices are retreating and that drives sales. Other than that, there''s a strong appeal to buy the phone for the facilities that the equipment provides.
According to the Executive, a mobile phone model manufactured by your company in 2015 R$ 1,199, cost comes out today for 999 R$. Perin assigns the price retreat to technological developments and to Exchange, as the dollar''s fall of nearly 20% accumulates in this year. "At the beginning of the year the dollar hit R$ 3.80 and today is R $3.20."
Black Friday. For this year, including Black Friday, Christmas and in January, the company has hopes of growth of 10% to 15% in sales. "For us, this year will be better. But that doesn''t mean it will be for the market, "he says. He notes that the market is forecasting sales stability over the previous year.
In the case of TVs, the company says that retailers made orders on the same volume as last year. In the audio segment, there was a 30% increase in the number of pieces. " Of July here, we''re seeing that the consumer has gone back to the store for search price. We are a bit more optimistic, "says Roberto Barbosa, Director of sales at LG for audio and TV.
Baba reminds us that the first half was very painful in terms of sales and, since mid-year, the market is coming back gradually. Anyway, will be insufficient to recover the losses of the year. The market expectation is that sales of TVs close 25% fall 2016.