Assaí inaugurates first conversion of an Extra store

This Friday (4/11), the Assai inaugurated the first store converted from an Extra hyper, in the Pillars, in the city of Rio de Janeiro. This is the first conversion of the two planned for this year – the second will open in December in the city of São Vicente, on the coast of São Paulo.

According to the direction of the wholesaler, the restructuring of an existing store to accommodate a self-service wholesale unit involves adjustments in structure, layout, equipment, among other changes required for the operation of the model. On average, this adaptation costs between 60% and 70% of the investment in a new store, built from scratch. In the case of Assai Pillars, the investment was 22 million R$.
The new shop of Assai in Rio de Janeiro is the 14th network unit in the State and has about 9000 m ² of built area, with 4600 m ² of sales area, 357 parking spaces and 28 boxes. With the arrival of the store were generated approximately 500 direct and indirect jobs vacancies. The Assai Pillars is on Avenida Dom Helder Câmara, no. 6350.

Extra and Assam are companies of the GPA, which continuously evaluates its shops, performing inaugurations and talks according to the profile of the cities and the characteristics of the local economy. Analyzing the profile of Pillars, so the GPA decided by converting the Extra Hyper in Assam.

"We believe that the location of Pillars has fundamental characteristics for the operation of the Assai. The city has a large potential audience with small and medium-sized merchants, as well as a growing demand of consumers seek economy on purchases of large volumes, "explains Krishna Garg, Chairman of Assai.
The strategy is based on internal studies of tendency of consumer behavior, geomarketing, competitive analysis and site surveys conducted by the GPA, helping the company to choose the best offer by expansion and operation model in each region, optimizing its portfolio of brands.