The Group Quiksilver, owner of the brand Quiksilver, Roxy and DC Shoes, expands its operations of Brazilian retail to launch its newest sales channel. Two brands of the group, Quiksilver and Roxy, won virtual stores for those who enjoy the lifestyle of Board sports. The expectation is that the deal represents about 7% of its third year of operation, compared with sales in physical stores. "This new sales channel not only will allow us to meet consumers in any part of the country, but also will open a new channel of communication with our consumers," says Gustavo Belloc, ceo of Quiksilver in Brazil.
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