Imported in the crosshairs of retailers

With the lower volatility of the dollar, imported products must return to the shelves of retailers in that day. On Sunny Toys, Playmobil brand in Brazil, the high is expected to be 25% of sales of items for the commemorative date.
"Although the year of economic recession, we''re feeling a reaction on the part of retailers who invest on this day so important. Already booked an increase in applications, that will help us achieve our goals, "says Sharon Czitrom, Director of marketing for Sunny.
According to the Executive, to be able to achieve this ambitious plan, the company will bring exclusive releases, in addition to strengthening the communication of advertising through advertising campaigns in the most diverse channels with brands such as Disney, Lady Bug, and Frozen.