Thursday, September 17, 2015

"The impacts of the Economic Scenario for the consumer Baskets"

Nielsen and Cepêra do lecture in event of the OPEN
On 30 September day, the breakfast OPENS – Brazilian Association of Packaging will feature two important lectures:
"The impacts of the Economic Scenario for the consumer Baskets", which will be presented by Daniel Horai, Nielsen Marketing Executive who will speak, among other things, about the General trends in the grocery Basket; Overview of the tomato category; growth opportunities for the Tomato category.
"Strategies to grow: Cepêra 68 years", which will be presented by Decio da Costa Filho, CEO of Cepêra, which will show what impact the decision of the Cepêra to define a package; the current market challenges; the impacts of the new retail formats in sales, among other important points for the brand positioning in the categories in which it operates.
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