Congraf develops packaging enshrined The Famous Grouse Whisky

Premium product will be marketed in sophisticated new pack
The Famous Grouse is the leading whisky in Scotland for over 30 years. Bottled for the first time in 1896, is consecrated by combining some of the best malts in the world, which made official supplier of the British Crown. To celebrate this story and follow the changes of the market, recently the brand has fixed its visual identity, where purple and red colors have become prevalent, in addition to the use of new symbols as the modernized penalty.
Thinking of using the packaging as a strong tool for direct communication with the consumer, adaptations and innovations were also required on the packaging. In Brazil, the design was done for four hands, involving Mauricio Helm, brand manager at Aurora Fine Brands, official importer of The Famous Grouse and the Tupi agency communication, which applied the new visual identity, combining tradition and modernity. To the structure, the company relied on the development of Congraf packaging.
The acondicionaria cartridge a bottle of The Famous Grouse Whisky and a glass "on-the-rocks, such as toast. Therefore, it was essential to guaranteeing security in the packaging structure and resistance in the disposal of the product at the POS. The pack received a crib with reinforcement, which provided total stability to the glass, in addition to an open window where the consumer can play without it to be violated. The packaging was printed in 6 colours and for the premium finish were also used dry relief, High-Gloss UV varnish and varnish protection. Also plastered finish was held with duplex card 260 + 240 g coupled to each other, which allows a more rigid packaging, though sophisticated.