ADECOL invests in partnerships with multinational giants Evonik and Dow Chemical

The ADECOL moves to secure its market position and maintain its growth, around 20% a year. According to the company, the strategy is to invest in partnerships with multinational giants Evonik and Dow Chemical, from raw material suppliers to codesenvolvedores a series of customized solutions for the market. According to ADECOL, many of these solutions are unpublished and imply reductions in large percentages of production costs. "We've doubled in size from 2010 to 2014, growing well above the GDP. In 2015 we want to win even more, expanding our area of expertise and offering our products to other markets in Brazil and abroad, "says the Director of production of ADECOL, Ana Júlia Kiss.
The company also reported that partnerships with multinationals operate in multiple steps is the development of a new raw material or the development of a new product in itself, being that the results benefit all involved, as a kind of "production line" of high quality innovations, opening new markets and customer loyalty. "The partnership with two multinational giants gives us pride and lever new markets. We can bring the Brazil global trends and premium economy and performance. On the other hand, we can present the Brazil and its peculiarities to a great player, which brings more visibility to our market and great potential for growth in the region, "reveals Kiss.
"The adhesive market is screaming for innovations and performance products. The exchange of knowledge is paramount in the design of these materials. The company that own the promptness and ability to materialize the needs of their customers, will consolidate good and lasting partnerships; and so it was with the ADECOL ", reveals the technical and market development for the product line Affinity GA of Dow Chemical, Matheus Andrade. These materials are applied in which have been deep-frozen are packaging, drinks, plastic cartridges and the recently launched Performelt, which reduces in 30% the cost compared to other packaging glue solutions.
"The ADECOL introduces dynamism and flexibility in the development of new businesses/products very attractive for suppliers, with which, typically, the work is carried out jointly. Of course, the fact of having a dedicated development team and always open and eager to welcome new technologies, provides a mutual learning and establishes a supplier/customer lasting partnership ", explains the head of the line product Adhesive Resins – South America of Evonik, Lucas Moliterno.