Orange juice sales should increase by 10 thousand tons in this year

"Demand for orange juice in the main destinations of the Brazilian product (European Union and United States) has retreated in recent years.
The demand for orange juice in the main destinations of the Brazilian product (European Union and United States) has retreated in recent years, mainly on the basis of competition with other beverages. The major industries of Brazil juice exports virtually all its production, but some changes in the domestic market from this year should improve the national consumption of the product, which still is not considered significant.
Among the changes is the increase in the minimum amount required by law of orange juice in the composition of NECTARS. From the day (31.02), the Brazilian bottlers should raise the minimum percentage of 30% to 40%. In January/16, a new increase, to 50%. According to researchers at the Cepea, the increase in the consumption of orange juice would be beneficial both for consumers, who would have a healthier beverage, as for Brazilian industries, which would be an increase of 10 thousand tons in sales until next year. Producers could also win with the new scenario, which would lead to a greater demand for raw material and consequently improvement in prices paid by manufacturers.
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