Seasonal products: raise chances of sales by 35%

With the proximity of Christmas, you need to plan how to make sales and set the traditional items that can lose space. From seasonal demand calculation and analysis for sales in recent years for products that compete directly with Christmas, Christmas pudding meats and nuts. Recalling further that alcoholic beverages of all kinds have a spin greater good, which also implies resize space and the participation of each category in the assortment. What sells less must earn less space.
Breaking the traditional items
The consultant Rafael D'andrea, from the ToolBox, however, remember that you need to be careful with the rupture of traditional items. Often the retailer noted reduction in sales of these items, but ignores if it occurred for break and not fall in demand. "It's no use having Christmas meats and have break in yogurt. There's no point preparing for Christmas and forget the everyday life of the customer, "explains the expert in shopper marketing. According to him, need to help the suppliers to put more risk, however in alternating schedules. The Curve products
Another consultant, Romualdo Teixeira da RTC, a company specialized in retail management, suggests doing a study of mix while preserving the items of the curve A and the "opinion makers", such as groceries. These products guarantee traffic, loud fun, customer satisfaction, and therefore cannot be scrambled. "The exhibition focused on Christmas items more susceptible to demand can raise sales by up to 35%," says Abboud.
Natural exposure points Keep seasonal products in natural point is very important. It is a mistake to invest only in extra points, as do some stores. After all, is the natural point, according to Alessandra Lima, shopper marketing expert, the client can compare prices and choose flavors. "Is the natural point that most visits to the point of sale translates into sales," Alessandra, a member of the consultancy Mind Shopper.
How to use the extra points
Extra points are essential, but at Christmas it is necessary to be careful not to overdo it. Excess of Islands, for example, disrupt traffic, and pollute the store, which does not favor sales. The height of the Islands should also be well evaluated, to allow the products to be easily achieved. Alessandra, the Mind Shopper, suggests to medium shops, 2 x 2 metre Islands, and for big stores, 3 x 4 metres. Always respecting the space of at least one metre between the runners for the circular stand.
What to put in the checkout
Fernanda Accorsi, partner at retail consultancy F.A. Retail, says that in Spain, expose retailers at checkout a unit of a promotional product to stimulate consumption. Checkout operator reinforces the action, asking the client if he was interested in take home the ' X ' sparkling, suitable for Christmas dinner.
What to put in the parking lot
Rafael d'Andrea, a partner at ToolBox TM, encourages the use of alternative spaces such as parking lots. The supermarket can book an area to put solutions to parties: Christmas pudding and drinks, the articles and with Christmas pattern paper napkin etc. A checkout would be installed only to serve the clientele who wish to buy just those items. For Rafael, is fruitless hope that every shopper come into the store and go through all the aisles and then buy a Panettone. "The most important thing is to keep the customers happy. And he inevitably goes into the store in time for additional purchases and everyday life ", believes.
Specialized blogs, why not?
The industry already works well with bloggers to defend their products by the final consumer. And, according to D'andrea, retailers should do the same, identifying targeted blogs, to cooking and Christmas decorations. As this is an area that people access by like the recommendation of blogger, no information endorsed by him, achieves good repercussion.