Sun Drinks launches new limited edition Vulcan Energy Drink

The Sun Drinks continues the successful partnership with General Motors of Brazil and launches in August 2014, the second limited edition Vulcan Energy Drink with another innovation directed to passionate about cars. The new thematic packages adorn the new models of the Camaro and Corvette vehicles can open and close 458ml, the first resselável of Brazil. Tin, which is an innovation already awarded in Brazil, was launched in 2013 by SUN Drinks. Since then, brought Brazilian consumers a new consumer experience with the convenience of consuming Vulcan immediately or during the course of the day, without loss of quality of the product. The system opens and closes prevents the loss of carbonation of the product and is a German technology company Xolution.
The novelty was the merging of two successful cases of 2013 of SUN Drinks. The continuation of the partnership with General Motors, which owns the brands of Chevrolet, aims to further consolidate the Vulcan brand in the beverage market, creating affinity for public niches that have identity with energy and speed. "We have innovation as premise and we know that our customer feel privileged for having differentiated a high value-added product in your hands", emphasizes the marketing manager of Sun Drinks, Karla Andrade. The expectation is for an increase of 25% in energy sales during the campaign. The limited edition will be sold in the main sales points including supermarkets of all Brazil.
Heat shrinkable labels, manufactured in PVC with printing and high quality paints are manufactured by Flexoprint. "We chose this process because the flexogravura is a technology that offers a superior quality that printing HD on cans. With that, we have a perfect printing of all details of the cars, "says Karla Andrade.
Source: Communication workshop