Piracanjuba presents complete portfolio at SuperAgos

The Piracanjuba will attend the 13th Convention and trade show for supermarkets and Bakeries (SuperAgos), which will take place from 24 to 26 September, at the Centro de Convenções de Goiânia. This is one of the largest supermarket fairs from the Midwest and will bring together industries wholesalers, distributors, contractors, supermarket owners and bakers.
Throughout the event, the Piracanjuba will feature a stand of 60 m ², in which visitors will be able to know and enjoy all the news of the brand. Among the latest releases, especially the Piracanjuba Greek (in the flavors lemon, passion fruit, strawberry with pomegranate and also in the original version), and for the drink milky way Piracanjuba linseed, Amaranth and Chia, in semisweet chocolate flavors, strawberry banana and fruits with yellow. "The Greek has practical packaging Piracanjuba with screw cap and is an excellent choice for the wholesale sector, since it does not need to be refrigerated and has greater validity. Already the Piracanjuba linseed, Amaranth and Chia combines the benefits of milk for some of the most consumed cereal right now, "says Nash.
Visitors who pass through the fair will also see the new line of refrigerated items of Piracanjuba. Are the sliced cheese, and mozzarella dish versions, in packing of 150 g, termoformada and with open system easy. The traditional butter Piracanjuba had its redesigned packaging and can already be found in hex jars, 100 g, a novelty on the market, ideal for homes where the consumption is lower. The product is available in versions with and without salt.
The company also gave a new look to the special milk 500 ml and created the family Diet +, which is contemplating the Diet + Diet + Calcium and Fiber. "Are healthy, light and nutritious products, which help in the proper functioning of the organism", completes the marketing manager. Another line that gets new members is the Pirakids family, which is even more complete: in addition to the traditional Pirakids 200 ml and 1 l, the line now also features the Pirakids Zero Lactose and Pirakids Grow.
The Piracanjuba is optimistic regarding the participation in the fair. "We will complete 60 years of market in 2015 and the whole State of Goiás has a unique significance for the company. We want to strengthen the relationship and close good deals during the three days of SuperAgos ", reinforces Nash. The expectation is that more than 10 thousand professionals pass through site during the event.
Complete Mix
The other products of the portfolio will be exposed at the Piracanjuba brand. Among them are the milk UHT skim Zero Lactose Piracanjuba, specially developed for consumers with restrictions on the consumption of this type of sugar found in milk; the Piracanjuba Quinoa and Flax (traditional and zero sugar, in various flavors), condensed milk, cream, powdered milk and, finally, the entire line of chilled brand, composed of assorted cheeses and butter. "Constantly, we carry out market research and evaluate the real needs of our consumers. Our goal is to have a product for every type of consumer Piracanjuba, always prioritizing the quality and well-being, "concludes Nash.
2014 SuperAgos
Date: 24 to 26 September
Venue: Centro de Convenções de Goiânia
Address: Avenue C-80, Quadra 7.3144, sector South-west – Goiânia – Goiás
Stand: Piracanjuba Green Pavilion/Stand 140/141