GROWING CONSUMPTION OF DISTILLATES

Sales of whisky, in value, grew by 30% in the 12 months ended in July and the vodka went up 12% over the same period, according to data from Nielsen consulting. The expansion is pulled by the so-called "premium" brands, more expensive. In the case of vodka, the bottles priced above $ 50 were discharged from 43% in sales. Sales expenses of whiskey luxury and super (above $ 90) soared 49% and 115%. Noting the potential of the luxury market in Brazil, manufacturers are setting up specific strategies for the country, how to improve the distribution and actions for the "premium" market in restaurants and bars.