Chupa Chups launches licensed SpongeBob product

To celebrate the children's day, the traditional brand of lollipops Chupa Chups, belonging to Perfetti van Melle, expands its line of products for children. The brand brings to the national market Chupa Chups Surprise Spongebob. The release features 12 collectible toys of characters from the Nickelodeon animated television series. Each capsule contains a lollipop and a toy.
According to the marketing director of Pefetti Brazil van Melle, Lisi de Moraes, launching hits the market following the success abroad. "Due to the good sales result this collection abroad, we decided to bring the product to the Brazil. The release is differentiated and must add value to the brand, "says the Director.