Real retail sales fall 0.7% in July, registers IDV

The Institute for development of retail (IDV) reported that actual retail sales fell 0.7% in July compared with the same month of the previous year. The result was lower than the expectation of the IDV, which was 1.1% high on the same comparison. Despite the fall in July, the IDV pointed out that the first seven months of 2014 still presented indicators exceeding those of 2013. The average growth of IAV-IDV (Antecedent Index of sales) in seven months was 4.6% compared to 2.3% last year.
In a statement, the IDV considers, however, that owing to the macroeconomic scenario the market expects the retention or slight reduction in this rate of growth. Still, the Office points out that the expansion of retail tends to be significantly higher than the national GDP ". For the next few months, the forecast of the associates of the IDV is a high of 3.1 percent in August, 2.8% in September and 3.1% in October, always in relation to the same periods of 2013.
Retailers of nondurable goods, which accounts for the most part by the sales of super and hypermarkets, food service and Perfumery, showed increase of 0.11% in July 2014. In relation to the coming months, the projection of growth of 1.7% in August and September and 1.6 percent in October.