Piracanjuba launches milk powder containers stand up pouch

Consumers from all over Brazil already have one more novelty of the Piracanjuba in gondolas. It is milk powder, full versions (800 g), integral snapshot (800 g) skimmed and snapshot (600 g), which may be found at stand up pouch packaging (stand in gondolas), providing even more convenience for consumers. "The packages are flexible, offer excellent visibility on shelves and represent an alternative lighter compared to rigid packaging," explains Maryam Guimarães, Marketing Manager of the company.
The row stand up pouch is environmentally indicated by consuming less plastic in the production process and, consequently, generate less waste to dispose of. Moreover, it is a more economical and safe packing, if compared with the can, for example. "It's a premium product, which raises the brand concept and goes to meet than the Piracanjuba aims over almost 60 years: offer your consumer convenience, care and, above all, quality", says the Manager.
For the production of this new packaging format, the company acquired specific machines, which guaranteed the agility of the process. "We intend to expand the product line offered in stand up pouch. Let's study some possibilities, "says Nash.
The packaging of powdered milk stand up pouch can be found in supermarkets, hypermarkets and attacked, emporiums of all Brazil.
Layout
The layout of the stand up pouch packaging is another big difference. The project was created with the aim of showing the consumer an innovative, with great added value, but at the same time, it is accessible to all consumers. "We brought a rereading of the waves present in current packaging sachet and associate to the waves of the visual identity of the brand. The weight is very tough and the result is a product that is noticeably attractive in the eyes of the consumer, "concludes Nash.
Stand up pouch packaging
Stand-up pouch packs are planned with rotogravure printing of last generation and produced with tri-laminated structure, which ensures the shelf life of the product. "The goal, besides adding value to the product at the point of sale, is offering greater volume with more competitive prices to end customers. The practicality is another strong point, "says Nash.
The decision by a flexible packaging also contributes to the sustainability of the planet, because it makes them totally expendable use of rigid packaging, directly saving energy, water, logistics, among others.
Source: Communication Link