Pepsi adopts returnable glass bottle of 1 litre

Pepsi introduced its new packaging option: returnable glass bottle of 1 litre. "The returnable bottle of 1 liter is one more option that Pepsi offers consumers. We have a broad portfolio to suit all budgets and occasions of consumption, "says Nora Mirazon, Marketing Director of Pepsi, Consumer Engagement and innovation of the beverage division of PepsiCo Brazil.
So far, the only glass bottle of Pepsi in Brazil was 284 mL bottle. The brand also works with can of 350 ml and PET bottles with various volumes.
Singer-songwriter Carlinhos Brown was chosen to launch the campaign of new packaging. In the video, Carlinhos presents the viewer the new bottle, your style (see video below).