Networks see smartphones as new business channel

The use of the smartphone as much as channel sales and attendance gains special attention of Brazilian companies in retail. Multichannel Integration physical store, online and mobile, a concept named "Omny Chanel", has attracted investments due to the huge demand if thinking in the country as the fourth in the world in number of active smartphones.
The appliance smart passes to gain more and more functionality and increase the revenue of the companies that have adopted applications to bring simplicity to the shopping experience.
Consumers today are so dependent on their smartphones, which by analyzing u.s. surveys we see that a user of smartphone arrives to consult phone 150 times a day--is to look at the clock, access social networks or read messages. In this way, technology companies have developed solutions to enhance the use and exploit that niche.
"In Brazil, some companies still ignore the idea that mobile is the future, but the classes C and D are consuming more and more. These are people who don't care about the link credits, then a free mobile service, more affordable seems to be an interesting strategy if the company really want to reach the customer in all areas, "said the professor of technology institution Newton Paiva, Leandro Silva Diniz, who specializes in the area of e-commerce.
According to him, with the smartphone became possible to popularize the access to technology, because most families still do not have lap top or computer at home, but usually have smartphones and they access the internet. "There is a very high demand in this sense. Already sells more smartphones than PCs. the user look the equipment all the time, because it has preference to interact with the device. However, lack a lot of connection quality for all shopping experiences with this mobile.
In order to enjoy the product and retain consumers, companies like urban Hotel and the Sportsman are some of that already offer service for smartphone, involving of pre-to post-sales support. Yesterday, the Sportsman announced have integrated mobile platform with other sales channels, because it believes that if the client start browsing or buying on the desktop or the mobile website, he may continue the application. So connect the platforms and the consumer customer will receive notifications in case of new products in stock, in addition to being on the mailing of personalized promotions. "Today, 64% of visits via mobile we receive in our store are for Android devices. Is a large and important number of consumers, "says the CMO of Netshoes, Juliano Tubino.
Without frustration Second annual survey of the Accenture Global Consumer Pulse, who studied the experience of almost 13 thousand customers in 32 countries, there is a large customer expectation for quality care, but usually he gets frustrated with the long wait in line or waiting for a response, and when on the phone, tired of repeating information and data across multiple channels and for different operators.
As the commercial Director of NeoAssist technology company, Albert Deweik, it is estimated that 26 million people stay connected on your smartphone for shopping and access social networks, but for the virtual stores the lack of human interaction can make it more difficult to convey to the client more security. In this sense, however, the NeoAssist developed a platform that has been used by the main e-commerce stores and call centers. Thus, mobile devices developed by NeoAssist to Android and iOS let you provide via chat, email, smart care and telephone call with just a touch of an alternative to the corporate market.
According to Deweik, the company believes that receive the client via mobile phone (for chat) can be efficient, considering that currently the service by phone is one of the most contested issues in the complain here. "The application (App) for customer service in mobile devices meets the demand of companies are eyeing the sales growth via mobile. It is expected that the sector will grow 35 percent this year from 2014 in the United States and 45% in emerging countries, "said he.
The Director explained that the App pleases consumers especially for instant chat functionality, like Whatsapp. "Companies are investing in comprehensive and multi-channel solutions. Using the application, the information and clarification of doubts are literally in the hands of the consumer, "he says. He points out that the application offers Intelligent customer service, with immediate responses to questions and 12:0 am without human intervention, which generates uninterrupted service.