Natura develops its first line of aerosol deodorants

Natura has developed a line of aerosol deodorants that adopt technology capable of reducing by as much as 48% damage to the environment, compared to similar products available in the market. The new item, called Ecocompacto, features in its packaging of the differential. Innovation is in the yield, which is similar to another deodorant with 150 ml, although possessing only 75 ml. the secret is in the intake valve, which requires less propellant gas to operate.
The line will have initially two fragrances: Fresh Fennel and Natura Is macadamia nuts. Sales begin in September. In the months following, will be offered male versions Kaiak, Mr N and Natura H. The brand is already sold, for many years, a version of the common aerosol deodorant, which will be discontinued. So that consumers are not neglected, the fragrance of the product – Fennel – was covered by new line.
According to data from Euromonitor, the Brazilian market for deodorants moved $ 4.8 billion in 2013. The Brazil represents 22% of the world market, becoming a leader in the consumption of this product type, 89.2% of penetration that has in the country, according to the Kantar Worldpanel: consumer Brazil. In this market, the aerosol is the most applicator won participation in internal mix category, leaving 31% in 2009, to 50% in 2013, with data from ABIHPEC/Sipatesp.