Mentos 3 layers wins new flavour: spearmint

The Perfetti Van Melle brings to market a great novelty for the family of chewing gum Mentos 3 layers. After releasing the flavors Fresh Mint and strawberry-Apple green – Frambroesa, now the family gets even more complete. The new flavor is Spearmint, better known as Mint green. The news gets to the point of sale to the suggested retail price of R $ 1.35, with 5 units in each package. Mentos 3 layers is the bet of the Mentos brand to attract the young audience and expand its market slice of gum slab (strips). The release will feature media investment throughout the year of 2014 in open and closed TV channels, internet and point-of-sale materials. (Infomercial)