Eagle Salt gets new name, new packaging and new flavor

São Paulo, August 2014 – the Eagle Salt, one of the rows of cookies from j. Macedo won a surname and passes the call Eagle Salt Plus. In addition to differentiate from competition with the new name, is more modern and brings more flavors (plus means more in English). And, to take advantage of the re-brand, packaging also received special treatment and arrive at the point of sale even more beautiful. All changes have been tested and approved in research surveys with consumers.
The Eagle line is composed of Traditional Salt Salt with packages of 180 g and 360 g, Salt and Salt 360 g 360 g Cheese Integral, and from September, will offer the butter flavor in packing of 360 g, bringing variety to the table with a morning taste, since it is common to eat Brazilian pretzels for breakfast. The layout of packages, as well as more modern, have different icons to characterize the flavour of each product.
The distribution of the Eagle line Salt will be held throughout Brazil and J. M will investments in POS (points of sale) with pieces of merchandising to inform the news product. Salt cookies are intended for home consumption, focusing on women and housewives classes C, D, and with more than 30 years.