Dove change packages

The Dove soaps are new. After almost ten years, the brand, expert in hydration, gives a remodeled in visual and puts on the market new packages with more clean and modern design. The boxes, which previously stood out the colors of each fragrance, now appear with the white and gold accents, leaving a more aligned and premium portfolio. In addition, the details of the Dove bar and the ingredients of each fragrance gain more prominence, which facilitates the meeting of each one in the Act of purchase.
The packaging changes and differential care remains in the formula of the product, which is a beauty bar. Enriched with mild cleaning agents and .25 of Dove moisturizing cream, helps to minimize the signs of dryness and maintains the skin's natural elasticity.
"The formulation of Dove also contains an ingredient called stearic acid, a lipid identical to the skin along with the rest of the formula, improves elasticity and firmness of the skin as compared to ordinary soaps," explains Sueli Cagliari, Manager of research and development products Unilever.