Compounding Pharmacies grow above 20% per annum

SÃO PAULO-Driven by the rise of class C and the increasing use of dermacosmetics, the compounding pharmacies have presented a growth above 20% in the country annually. Players such as Phitofarma, Pharmapele, Pharma Perez and Drogavet (specializing in medicines for pets) reported spending away from any decline in sales.
With more than 40 years on the market, the Phitofarma began in the industry by selling medicinal herbs and herbal products. It was only in early 1990 that the brand entered a new vein, the manipulation. "Consumers began to look for these products, so we invest in that niche," explained the DCI partner Phitofarma, Chinyere Marcondes.
With the reformulation of the operation, the brand began to grow between 35% and 40% per annum, until he found the franchise the most practical way to replicate your business. In addition, the growing number of competitors, that by the name of Phitofarma was copied the propellant for the brand to kick-start your business. "In 2007 we started our franchise model format and this whole process took about four years to replicate the experience to the franchisee was our greatest difficulty," said Marcondes.
Today, the company franchised units 34 sum and intends to have other 14 franchises sold until the end of the year. With this, the brand will grow over 30% this year. "We intend to close the year with $ 25 million which represents a revenue growth of 30%," said Marcondes.
Another point highlighted by the partner of Phitofarma was looking for banks that act with venture capital for the creation of a distributor of raw materials to pharmacies. "This is a project for 2015, with approximately r $ 10 million I can mount the distributor of inputs, which will help the Phitofarma stores have 30% reduction in costs," he said. And added: "Today the distributors are joined and practise the same prices, which prevents demand at the lowest cost to pharmacies manipulated". Another point highlighted by the entrepreneur was the increasing demand for cosmetics manipulated.
"Cosmetics have presented good sales in our stores and today they represent 40% of our revenues," he said. Even with this increased demand, Marcondes said that Phitofarma has no intention of creating a line of private label. "To do that would be competing with myself," he argued.
Ascension
With only one store, the owner of Pharma Perez and chemist, licensed cosmetologist, Gildo de Carvalho, also projected double-digit growth. "Over five years we have grown 30 percent," said the Manager. With 16 years of market manipulation, Carvalho has good productive capacity and intends to expand the formulas made in your pharmacy. "Today, per month, we have 4,500 formulas. The goal is to reach 6,000 formulas per month, "he said. With this the network increases its sales by 20%, and for an audience of higher purchasing power, the Pharma Perez has greater demand for products such as skin care, homeopathic and nutricosmetics.
Who is also in the business and has good projections is the Pharmapele. With 26 years of experience in this segment, the network-today with 53 units also operate in franchising-designs grow 25% until the end of the year, as stated by DCI to Pharmapele Group President, Luisa Saldanha. "Over five years we have grown 20%, on average," said the Executive.
According to Luisa, the new middle class was one of the factors that led the company to present this growth. Today, 70% of revenues are in products handled, the remainder stays with the items of beauty and skin health developed by the company.
Animal world
The potential of this segment is so-according to the National Association of Pharmacies Master (Anfarmag), associated with them are five thousand companies, but this number is much larger-the market for pets (pet) also joined the niche of manipulated.
Since 2004 on the market, the DrogaVET, today with 22 units in operations, this number achieved through franchising, arose by Sandra Schuster initiative, formed in pharmacy that wanted to run away from the competition. "At the time, were about 100 competitors who manipulated for the human market in Curitiba and none for the pet market," he explained.
Even being a little niche exploited in Brazil, the network has the prospect to grow 15% by the end of this year. "Our expectation is to close this year with growth of 15%, compared to last year, which amounted to r $ 17 million," said the Executive.
To achieve the goal, the DrogaVET will open new units. "Our expectation is to close the year inaugurating four more franchises. Till 2017 we want to achieve the 50 number of franchised units, "he said. And he added: "Today, we have three stores and 19 franchised units".