Arcor launches Kid's Orchard

The Arcor of Brazil launches Kid ´ s Pomars. With the goal of making the brand more healthy, the line features in its formulation of fruit juices, in the unique flavors of Grape green and Tangerine. "The brand has an emotional appeal with consumers. We seek rescue in memory of adults the memories of childhood with the product and to reaffirm the tradition along to the young audience ", says Ciro Mariani, marketing manager of goodies from Arcor Brazil.
Another novelty for the brand is the redesign of the line. With more modern and colorful packaging, versions of 750 grams and 80 grams are highlighted at the point of sale. The visual of the fruit was highlighted on packages. "The warm colors, such as green and orange, bring enlightenment to the packaging and pass the sensation of freshness and lightness, providing dynamism to the layout. In addition, we seek to highlight the image of the ingredients, depicting the healthy concept of the product in order to be more attractive to the consumer, as well as promote visual integration with the brand MOM Arcor ", explains Claude de Peña, partner, Team Créatif Agency, responsible for the layout of the new packaging.