Without Copa, would be mediocre year in advertising

The World Cup has transferred part of the investment in advertising in the second half of the year to the first. The Brazilian Association of advertising agencies provides that, from January to June, the expenses of advertisers have registered expansion between 12% and 13% as compared to the same period last year. "We have a mediocre year if not for the World Cup," said Paulo Queiroz, cochair of DM9DDB, referring to the advertising market. In this scenario, it is expected that the sector close the year with nominal expansion of 6% to 8%. In 2013, the amount invested increased 6.8%, to $ 32.2 billion.