Friday, July 25, 2014

With gold flakes and refined bottle rum mira demanding customers

The Middas, premium cachaça plus edible gold flakes 23 carats, is the novelty of the Golden Days. The special ingredient can be seen through the packaging, a glass bottle of high transparency provided by Premier Pack.
The container, tapered and thick base, stores 700 milliliters of cachaça. Its production is carried out in France by Saverglass, glassworks represented in Brazil by Premier Pack.
Leandro Dias, entrepreneur responsible for launching, explains that the aim of the product is class a. "gold is associated with power, success and luxury. Our idea is that consumers feel that when interacting with our drink and its packaging, "he says.
For now, the drink is marketed only by means of a hotsite. Price: 150 reais.
Embalagem Marca - 24/07/2014
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