VW and Fiat are the ones that lose market

After the first six months from 2014, only four automakers in Brazil-Hyundai, Renault, Toyota and Mitsubishi-, in addition to luxury brands, can bypass the drop in consumption of cars and registering an increase of volumes this year.
In the opposite direction, Volkswagen and Fiat, in that order, are the ones that lose sales, reflecting the retirement of their models more accessible after the mandatory new safety devices (airbags and antilock brakes) in automobiles.
Yesterday, the Fenabrave, entity which houses the car dealerships, confirmed the fall of more than 7% of the consumption of cars in the first half, a period in which the market concentration in the industry way fell further and the increase in sales to fleets helped minimize the poor showing retail sector performance.
The participation of the country's four largest brands-Fiat, Volkswagen, General Motors (GM) and Ford-fell from 68.4%, percentage of a year ago, to 65.9%. Only Volkswagen sold almost 50 thousand less cars, which reduced its total market share in 1.6 percentage points to 17.6%. In leader Fiat, the loss was equivalent to 37.9 million automobiles and light utilities, with fall of 22.3% to 21.6% in participation.
The indentation on the parcel abocanhada by GM was inferior, of 17.9% to 17.6%, while Ford managed to defend the participation of more than 9% of total sales.
The numbers prove that traditional automakers are having to share the cake with the brands that have launched the most popular segments of the market, while advances in more sophisticated consumption, including premium cars.
Hyundai, still enjoying the success of the HB20, and Renault, in a recovery to the weak performance of the beginning of 2013-when stopped production for two months for expansion of the factory in Parana-grow, respectively, 9.7% and 8%. Namely, warmed the contest for fifth place in the Brazilian ranking, still busy with little time off, by the French brand.
Toyota, which — like the Hyundai, launched the compact market two years ago with the launch of the Etios, registered growth of 3.5% in the first half of the year. In turn, the Japanese Mitsubishi also had high of 0.4%, or 100 more cars in the same period.
German luxury brands are also in blue, with growth that reaches the House of three digits-such as Audi, whose volumes rose by 119%. Sales of BMW cars advanced 16.4% and those of Mercedes-Benz, 15%.
To disclose yesterday the results of June, Fenabrave revise to 8.1% fall in plates issued its projection of vehicles, including trucks and buses, in 2014. Industry sales year to date already fall 7.6% and reached the lowest level in four years with the 1.66 million units licensed since January. The result could have been worse if it weren't for sales to fleets, which rise more than 10 percent this year.
According to the Fenabrave's President, Francis Marion, the negative effect on sales of Cup cars being worse than expectations. Given the impact of the world-which reduced the flow to consumers at dealerships, as well as the hours or days of operation of shops-, the Fenabrave estimates that the industry will lose nearly a month between June and July.
"We thought the World Cup would affect the market, but not as drastically as it's happening," said Marion.