Paçoquita WINS creamy version

The Santa Helena has announced the launch of a new version of Paçoquita. The peanut-based product hits the market in creamy format. According to the manufacturer, the launch aims to meet different consumption habits. "The concept was to create a creamy version of Paçoquita, so beloved by Brazilians, reproducing faithfully its flavor," said Luciana Persoli, marketing manager of St. Helena. The product is packaged in 180 grams PET jar decorated with self-adhesive label.