Imported car sales fell 13.4 percent in the first half

Sales of cars of the brands without factory in the country, affected by surcharges on imports, fell 13.4% in the first half, according to balance sheet released yesterday by Abeifa, the entity that represents the industry.
In total, 46.5 million automobiles were sold in the first six months of the year by the associated Abeifa, ranging from luxury brands like Porsche, Aston Martin, Jaguar and Ferrari the most popular brands such as JAC Motors and Chinese Chery, in addition to the Korean Kia Motors. This number represents less than 3% of all consumption of cars in Brazil during the period.
For Marcel, Vicomte, President of Abeifa, the consumer still awaits signs of reaction of the economy to return to purchase. It is expected to recover in the second half.
Only in June, when the market was hampered by charts with the World Cup, sales of these imported fell 33.4% compared to the previous year and 12.6% compared with may, adding 6.3 thousand units.
Second Viscount, companies have been aggressive in promotions and are holding how can prices to stimulate demand, but the results of the first half were affected by the large volume of holidays as well as for carrying out of the Cup. "In June, for example, had only 17 days of sales, compared with 20 days in June last year", says the Executive, in a statement released to the press.
Kia, which moves the largest volume among the importers associated with Abeifa, recorded fall of 23.1% in the first half, with 11.7 million cars sold during the period.