Draw in the game between consumers

Latinos can dominate the broader moves of the bleachers in World Cup games, scoring harder their national anthems and chants of incentives in each match, but in the parallel tournament that confronts foreign tourists to bring more foreign exchange for the country, Argentines, Colombians and Mexicans share with Americans, Europeans and Australians protagonism in the ranking of our costs. Is that link data collected by the Government, by companies that administer means of payment and by companies of air and hotel sectors.
Survey by Visa, official sponsor of the Fifa World Cup and only means of payment accepted in the stadiums, points out that foreigners spent $ 188 million reais between days 12 and June 26, the last day of the group stage of the tournament. This value is 141% greater than the registered during the same period from 2013. "Foreign tourists are increasingly free to spend," said the vice President of the company's products, Percival Jatoba.
Central Bank numbers corroborate the situation of foreign tourists spending more on Brazil in the World Cup period. According to the survey in 18 BC first days of June the foreigners left $ 365 million in the country, 24% more than in the same period the previous year. On the backhand, Brazilians ' expenses abroad ($ 1.1 billion), until June 18, fell at 11% on the same basis.
Although the Brazilians have pulled the list of those who bought more tickets until the beginning of the world, with 1.3 million entries acquired, foreigners stayed with more than half of the stock of tickets sold to individuals. The Americans were with 198 thousand, the Argentines with 61 thousand, the Germans and the British, with 58 thousand. In all, more than 3 million tickets were sold. This ticket purchases clipping has reflexes in the data calculated by Visa and also by companies that make the middle ground between tourists and airfares and hotel chains.
The data collected by Trivago, the largest site in the world for finding hotels, pointed out that the foreigners investigated 372% more per day between June 12 and July 13 in relation to the previous year. Already the search for hotels in the country, outside the period of the world, have risen much less: only 6% in relation to the numbers of 2013.
"The facilities, particularly those who were in the vicinity of the stadium, were bright, well organized and managed. The roads are good, the service facilities in General were in good condition, but I was surprised by the amounts of poor in Brazil, "said the New Zealander, engineer Mike Welten, who bought tickets to see the games of Uruguay, Colombia and Argentina against Switzerland.
Visitors from the United States, followed by the United Kingdom, France and Mexico were the most used their Visa cards in the country. The most significant growths were Australian tourists, with an increase of 835%; Colombians (765%) more Chileans (519%) and Mexicans (396). "I spent a lot in bars and restaurants. Bought some souvenirs, went to museums and tourist spots ", listed Welten.
The vice President of the highlighted card company increased American consumption, British and French. "Who is more used to use card in your country tends to do the same when you travel", ponders Jatoba, to relativize the Hispanic consumer behavior.
Even taking into account that Latin Americans tend to use more money than cards in some services, like taxis or lower-cost meals, Colombians and Mexicans appear among the groups that most increased expenditure in Brazil during this World Cup compared to standard established a year ago, with increments of 400% and 210%, respectively.
There is also the technological factor, points out the Visa Executive, which has in Brazil a network of 2.5 million terminals in Brazil-the largest in the world, with 1.5 million of equipment that accept payment until through the cell phone. "A user who has a transaction denied in his country has a propensity to stop using the card in three other opportunities. And when this happens abroad, this user fails to draw the card for up to six buying opportunities ".
According to Amadeus, a global leader in systems of tickets and reservations on commercial aviation, flight bookings from Europe to Brazil during the World Cup period grew by approximately 60% in comparison with the same period in 2013.
In the United Kingdom, the amount of reservations for trips in June 2014 was almost triple June 2013. The Germany recorded an increase of approximately 100% and France reserves grew 70%. "Copa strengthens a business model in which the use of data is increasingly important," said Gustavo Murad, Director of the Division of Amadeus airline for Latin America and Caribbean. "The demand for destinations in Brazil came in than we expected".
"The world came to see the Brazil and realized that the experience of tourism in our country is extremely positive," said the Minister of tourism, Vinicius Lages. About 3.6 billion people should watch the World Cup at some point over the 30 days of the competition.
"I came to work, but I couldn't visit the River," said Swiss journalist Stephani Rinaldi, Swiss National TV Journalist, who spent the World Cup following the selection that didn't play at the maracana. "Certainly, I intend to return to Brazil with my family because unfortunately I have not been to Rio and I regret enough. My best friend has no fool for in Rio five years ago and he told me it's a wonderful city, so I want to see the River as soon as possible, maybe next summer. "