Fuleco manufacturers sell 80% of the production

Three million balls, 700 thousand armadillos-plush ball and other 600 thousand of vinyl, the Fulecos. This is the production of the leading toy manufacturers licensed by Fifa for the World Cup in Brazil. Of this total, between 80% and 90% have already been distributed to retailers in the country.
There was an initial expectation that the demand would be a little bigger, but pessimistic climate in the period before pré-Copa there was a readjustment of the volumes on the part of manufacturers and licensed importers. The royalties reverted to Fifa are about 10% of the value of sales of toys.
The manufacturer Grow produced approximately 600 thousand Fulecos-the mascot for the World Cup-and has sold 550 thousand for the stores. "In the beginning, there was an expectation of producing of 700 thousand to 800 thousand dolls. This prediction was made by Fifa, which is based in other hearts. But it's a number hard to measure accurately because it is the first time we have an event of this magnitude in Brazil, "said Gustavo Arruda, marketing manager of Grow. Besides Fuleco, the Grow developed other 19 toys with the theme of the World Cup. The price of the doll Fuleco of Grow varies from R $ 59.90 to $ 159, according to the model, Fifa online store.
The BBR Toy, responsible for stuffed mascots, imported approximately 700 thousand units of the toy inspired by the Armadillo. The production was made in China and the whole package has landed in the country. According to BBR Toy, the greatest demand is for foreign tourists who buy the toy gift for kids.
"In recent weeks, sales of World Cup-related products increased. The highlight are the TVs and plush Fuleco ", said Fábio Gabaldo, commercial Director of Fnac Brazil. "As the games are happening, I believe that sales tend to increase," said the Director of Fnac.
The plush Fuleco, available in five sizes, is sold at retail between $ 49,90 and R $ 159. According to BBR Toy, the most sought after model has been the 20-inch doll that costs $ 79.
The balls licensed by Fifa were also produced outside the country, more precisely in Pakistan. The Capital Trade and m partnership with the PSL Holdings imported 3 million balls with 24 different models. It is estimated that 80% of this volume is already in stores. Suggested retail price of r $ r $ 29.90 fluctuates 39.90. Another manufacturer accredited by Fifa to sell toys related to games is Elka.
In total, Fifa authorized the use of the logo and the mascot Cup Fuleco in 12 categories of products such as toys, stationery, clothing, shoes, accessories, bags and backpacks.
The Curitiba Bookstores, which has 22 stores in several regions of the country, estimates an increase of 20% on articles related to the World Cup. Among these items are, for example, computer games Fifa, thematic books, games and souvenirs as the official stages of maquettes Corinthians (Day) and Atlético Paranaense (Arena da Baixada), which will host the World Cup games.
According to the commercial Director of Fnac, the books and movies about Brazil and soccer teams must have good looking, mostly with the arrival of foreigners to the country.
Already the Nobel, network with about 180 bookshops in the country, is pessimistic. The retailer does not provide good sales during football games. According to Sérgio Milano Benclowicz, Director of the Brazil Franchising, network owner company Nobel, only the album and their respective Cup figurines are selling well.