Yo creates visual identity for Stuzzi

The Stuzzi – restaurant, Deli and ice cream shop of São Paulo – is a brand that aims to create exquisite experiences and genuinely Italian Brazil. Starting from this premise, the branding of Stuzzi began with the need to understand the most fundamental values of the company in a way that would result in the creation of a clear and unique positioning.
The Agency Yo organized the products and the creation of new lines, some of them still in design. After were created new Visual identities and packaging for each of these lines.
The job of branding was wider still, contemplating the design of uniforms for employees in addition to a dress code with guidance on hair, makeup, shoes, and so on.