Premier Pack develops the vials for the Pink Corner

The work was performed along with the Passion Perfumes and cosmetics, which used PURE packing and decoration developed in organic painting and screen printing.
Specialist in providing creative services and packaging decoration, especially in the segment of perfumery and drinks, the Premier Pack signed the launch of the Pink Corner, first female perfume of Everlast, announced to be for sale this month of May.
The fragrance is the result of the amalgamation of aromatic fruit and floral notes, approaching the multifaceted personality of women: authentic sexy Everlast, challenging, fearless, determined and overwhelming, that never runs away from a fight.
To meet this profile and submit to consumers a maturing concept of woman, the mark relied on the Premier services Pack that provided the 50 and 100 ml bottle, the company, which is the Saverglass representative and exclusive distributor in Brazil.
For the development of bottle decoration, the Premier Pack applied the pink and black tones, representing femininity in counterpoint with the grit and the determination of women Everlast. In addition, the packaging brings a mooring ropes symbolizing the corselet sensuality and power of the Boxing Glove.
"Our intention is to benefit our customers through the application of our concept 360, which is nothing more than integrating products and services in a single step. In the process of creating the Pink Corner our client, Passion Perfumes and cosmetics, used the Pure Bottle that resulted in its design the concept for the project, "says Marcelo Falcão, President of Premier Pack.