Perrier sparkling mineral water launches in Brazil can

The Frenchwoman Perrier, premium brand of Nestlé Waters, chose the moment to 2014TM FIFA World Cup to bring Brazil a major release, the new Perrier Slim Can. The novelty unites practicality of consumption on the go to a young and sophisticated design, which offers the flavor of natural sparkling water fountain and its unmistakable bubbles in 250 ml Tin-compact, easier to transport and store.
The slim shape of new packaging Perrier hits the market as the perfect option for the fast pace of everyday life, allowing the consumption between the offsets-ideal to be drunk on the way to the stadiums where the games will take place. In addition, the can preserves the bubbles of gasification and prolongs the time of refreshment. The news reaches the country to increase the brand's portfolio that already counted with the packaging of glass, with 330 ml and 750 ml.
For the launch, Perrier closed a new partnership with the renowned Brazilian designer Amir Slama, which also takes advantage of the occasion to divulge his exclusive line of shirts and jackets for the FIFA World Cup 2014TM. The collection was created from elements of the uniforms of the players of the Brazilian national team, as coats of several decades, balls, numbers, and symbols.
'' We join our collection the cool side and at the same time perennial of Perrier. Their vibrant colors (green and yellow) and the bubbles make this incomparable French mineral water so iconic and desired worldwide, '' says Amir Slama. Perrier Slim Can be plastered all over the window of the new collection of Amir and also will be served the customers to refresh with innovation.
In this first moment, FIFA World Cup 2014TM, Perrier Slim Can will go on sale in markets and delicattessem premium, as well as bars, restaurants and in bookstores of airports of Sao Paulo and Rio de Janeiro. And, from July, national retail networks.