Novice brand, Bettanin, has new visual identity

In the segment of brooms, the eleven different models offered Bettanin, each with their own signature and communication strategy. To maintain its position as a market leader, the company repositioned the traditional Novice, turning it into a master brand within the company's portfolio. The Luzz Design was a partner of Bettanin in visual identity project of the new brand.
The first strategic decision was the removal of the image of the nun, present for over twenty years in packaging, aiming to update the visual identity and open space on the labels of the brooms for insertion of product attributes, such as floor type indication, bristle type among others. Differential features such as the use of recycled PET in the production of broom bristle, gained prominence, since they are a differential of Bettanin.
The signature Novice has been redesigned, giving greater emphasis to the flower, focal element of the new identity. The flower was also used as a background pattern that accompanies all packages, by varying the color according to the product category.