Wednesday, May 07, 2014

Milk Girl WINS opener in tampa at the request of consumers

The milk Lady won a cap on their openers "easy open" innovation attributed to suggestion of consumers. The packaging, which also will rely on recipes printed on the label, will be on shelves by the end of this month. This is the first change in the Nestlé product over the last 10 years. Tin was also thinner, to facilitate handling.
The new "slim" format brings the same amount from the previous version, 395 grams. The brand has renewed the form of relationship with consumers by including QR Codes on packages. The codes direct to content posted on digital platforms, as on the site and in the fanpage on Facebook.
Mundo do Marketing - 06/05/2014
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