Kibon launches mini-picolés Magnum

The popsicles Magnum, Kibon (Unilever), won the mini versions, example of the row in reduced size of the Eskimo pie ice cream and ChicaBon. The product has the flavors and classic white. Each box has five mini-picolés.
According to Bruna Hodas, marketing manager of the company, the goal is to create brand new situations of consumption. "It's a product developed for use at home or in small daily breaks," he says. The format already exists in other countries.