Frooty Acai innovates once again and launches new packaging

The Acai, absolute leader of Frooty market, was born in 1999 and since then is a pioneer of Acai sales in Brazil. The company has already hit the market in years 90 with many novelties, besides presenting the acai berry, a new consumer product, launched the jar of 200 gr with granola, which even today is also used by other brands.
The first pot of 200gr Acai with granola and variations in 500gr and the buckets of 3.6 and 10 kg were in 1999 market until 2003, when the second evolution of the packaging was released.
Between 2003 and 2014 the Frooty created the 1 kg pots, considered the fastest growing item in sales today, and modernized packaging straps with a more modern layout. After that, some adjustments were made to meet the real needs of the consumer, but the biggest changes will take place this year.
The latest novelty is the launch of square packaging 200gr jar, which in addition to stand out from other brands, offers more convenience in handling, has a stronger strap and the entire production will be automated, making the pots are firmer.