Bazzar launches new desserts and new packaging

The Group Bazzar retail launches all its products into new glass containers. The unified company brand language. Packages of polypropylene of toppings to ice cream and sweets were replaced by glass bottles. So, in July of 2013, at Summer Fancy Food in New York, happened the pre-launch of a new packaging line, which now comes to retail.
According to Bazzar, the advantages to the consumer are considerable, because the package can be taken straight to the microwave and its larger nozzle allows the product to be savored in spoonfuls, i.e. the exploitation is much larger. Investment in redesigning the packaging was of 600 thousand reais, and it is expected increase in sales of 30% during one year.
Three novelties also reach the gondolas: Brigadier desserts and creamy Acai and new coverage of guava. Savory sauces had a reduction in weight and appear in pots of 140 grams, in order to meet the demand of single people and childless couples, with the exception of Damascus, Teriyaki and Barbecue flavors, which continue to be sold in bottles of 241 grams.