DORI: NEWS FOR WORLD CUP AND FESTA JUNINA

The tag expects an increase of 25 to 30% in sales of peanuts during the months of April to June, the Jerk and the World Cup. In addition to investing in promotional materials for the buyouts with specific focus on each date, the company invests in new releases of three flavors of the line Pettiz-pepperoni, pizza and barbecue – with thematic packages for the World Cup, with 150 g and 500 g. To offer options to the attacked, the brand launched the version of 1 kg of Pettiz Line. According to Dori, the scenario follows positive. The production of peanuts in the country reaches 75% growth since the year 2,000.