In Manaus, Midea microwave oven does

The Chinese Midea, which already produces air conditioners in Manaus, started manufacturing microwave ovens. The company invested r $ 5 million to create five models of ovens intended for the Brazilian market.
With options of 20, 25 and 30 liters, and prices between R $ 289 and $ 399, line Liva arrives to dispute market in the range of products that represents 70% of sales in Brazil. "[Despite the presence of consolidated marks] no room for new things," said, value, Carlos Renck, President of Midea Carrier to Brazil, Argentina and Chile. The Chinese operate in Brazil through a joint venture created in 2011 with the American Carrier.
Second Renck, among the novelties of the line is a self-cleaning button of the appliance. Just put a glass of water and a slice of lemon into it and push the button to make the case. The moment, second Renck, is conducive to the release: mother's day is the second most important date of the year for the sale of this type of appliance, after Christmas. "In the medium term [5 years], we want to be among the leaders in five years," said Renck.
The microwave began to be produced in the factory of Midea in Manaus in January and the first batch has already hit the market. According to the Executive, when the unit was mounted, the investment of r $ 60 million already provided for the addition of new product lines, in addition to the air conditioning equipment, which account for about 95% of its sales.
Since the joint venture with Carrier, the Midea has already expanded its activities for products such as water fountains, electric ovens, cellars and refrigerators, that she matters. Also mattered one-line microwave equipment more expensive. Second Renck, with products made in Brazil, the idea is also to reinforce the operation in this segment of higher standard.
Second Renck, in 2013, the Midea Carrier had gross revenues equivalent to r $ 2.2 billion in Brazil, in Chile and in Argentina, an increase of more than 20% compared to 2012. The expansion was significant because of the higher temperatures registered during the year. For 2014, he says not to believe that this rate of growth can be repeated. The goal is to advance the two digits, but the Executive cites as impediments the more complicated economic scenario and also the mild temperatures forecast for the year, which will reduce the demand for air conditioning equipment.