Woman wants convenience and man, cosmetic

Gender issues, the pursuit of happiness and connectivity will attract the consumer's attention in Brazil in 2015, according to the British consulting firm Mintel. The trends were identified from searches of consumer intent and behaviour.
"People are questioning the traditional notions of genre, rejecting the restrictions of stereotypes and embracing the freedom to be themselves and do whatever they want," says Renata Moura, an analyst at Mintel. According to the consultancy, the Brazilian women spend daily almost the same time that men with work, offset, and leisure activities, but still spend an average of three hours a day on household chores such as cleaning the House and cooking, while men spend 1.6 hour daily with these activities.
"Food and drink companies could appeal even more to these women burdened at work, since 31% of mothers are buying more convenient foods and 26% are asking for food at home for his family more often," says Renata. Men, in turn, are looking for more beauty products.
"The emotional well-being is becoming the pillar of health and well-being, causing people to seek actively the happiness and find products that improve your mood and lifestyle," says Renata. With this perspective, 75% of adults polled said they have a focus on careful with the appearance, which may indicate an opportunity for the cosmetic industry. Spend more time with the family's plans, 74% of respondents, which may boost the consumption of gaming and leisure related products and services outside the home.
The Mintel also predicts that synchronized devices and technology to wear will popularize in Brazil, after having conquered space in countries such as the United States. According to the consultancy, 21% of Brazilians from 16 to 24 years who live with their parents plan to buy equipment such as LED TV, notebooks and smartphones in the near term.