KIMBERLY-CLARK PLANS TO EXPAND

The company plans to maintain this year and in 2015 a pace of expansion in the two digits in Brazil, with the launch of products with higher added value, especially in geriatric and segments. Between January and April this year the brand's market share in the category diapers evolved into 26.8%, compared with 23.9% in 2011. The President of the company in the country, Sergio Cruz, asserts that the projection will be double the size of the company in five years. In the year 2013, the billing of the Kimberly-Clark Brazil totaled r $ 3.5 billion, 14% higher than the amount recorded in the previous year.