Rexona Men formula changes and modernizes packing

The deodorant Rexona Men, Unilever, changed formula and packaging. The entire male line of antiperspirants now contains MotionSense technology System, consisting of microcapsules that are activated by motion.
Another novelty is the packaging, designed by Italian Studio Pininfarina, world icon in the car segment, which brings to Rexona Men exclusive design and greater convenience in usage due to changes of the bottle. The change in packaging is not only visual. The new bottle brings several improvements, such as modifying product applicator, which now has larger size and is made of rubber, in allusion to the surface of tires; the new lock latch has better possibility of handling; the visualization of internal clock mechanism, which intensifies the experience of use; a spray with heightened sound and finally, a redesigned chassis for increased resistance of the jar. The packing volume decreased: went from 105 grams (175 milliliters) to 90 grams (150 millilitres).
What has changed in packaging
Chassis: redesigned for greater resistance and bold design allowing the visualization of internal clock mechanism, beyond the use of the color red refers to sports car design projects of Pininfarina
Locking ring locking ring: new with greater accessibility to the handling and with the click sound more audible, which guarantees locking
Button: actuator size and chewy
Spray: sonification intensified to better control and performance of the product
Volume: decreased from 105 grams (175 milliliters) to 90 grams (150 ml)