Jar of Ovaltine has new format

The jar of Ovaltine powder wins new format, to tailor the product to its production line. The new packaging has acinturado format, which refers to a glass of shake. On the cover appear which resemble the grainy textures of the product. The new shape was developed by B + G. "all competitors of Ovaltine have evolved in their packaging, and our goal is that the brand to evolve also. Why adopt the pot shaped like a shake, which is one of the ways in which the Ovaltine is most appreciated by the consumer ", explains Luis Bartolomei, Executive Director and planning of B + G." for the lid, use small grooves that look like sprinkles. This causes a tactile and visual stimulation, "Bartolomei.
To make the new jar of Ovaltine, the Agency complied with technical specifications aligned with Liotécnica (supplier of pot) and Interjec (company that makes the filling). The creation of the label was in charge of the Team Créatif.
The new jar of Ovaltine is now available in the Brazilian market and, subsequently, will be taken for the whole of Latin America.