ALUMINIUM CAN CELEBRATES GROWTH in sales and EXPANSION of NEW FORMATS combined with POSITIVE SCENARIO for 2013

One of the competitive advantages of the Tin – the possibility to present themselves in appropriate formats at every moment of consumption – is gaining space in strategic decisions of manufacturers of drinks and was a key element in the growth of the packaging in the national market. In 2012, one out of every four aluminum cans sold in Brazil presented a different format of the traditional model, the famous can of 350 ml. In 2005, accounted for only 0.5% of the cans sold. "This means that the consumer demanded different models for each moment of consumption and was attended," says Renault Castro, CEO of ABRALATAS.
Having the new formats as one of the causes of growth, the year 2012 was of celebration for the sector of beverage cans. Sales rose 6.2 percent in 2011, surpassing the performance of economy and own drinks segment. For the first time, domestic production exceeded the mark of 20 billion cans, level only surpassed by three other countries: United States, China and Japan. The result is that the per capita consumption of packaging has reached 103 cans per year, one of the largest medium in the world.
Sales of cans in nonstandard formats have grown more than 30%. The expansion of new formats put definitely the can in the hands of Brazilians. The factories had larger packaging market for shared consumption; more "slender", for sophisticated moments; and smaller packaging, to tailor the dosage of certain drinks.
Units above 350 ml, known as brass, are widely used for beer and energy drinks (710, 550, 475 and 425 ml). Already the smallest diameter cans, called sleek, attract by the delicacy and sophistication, ideal for more refined occasions (with a capacity of 269 and 310 ml). And the smallest (slim and squat), 250 ml, are heavily used for juices and even for soft drinks.
For the President of ABRALATAS, Carlos Medeiros, the secret of the manufacturers has been skimming the time the needs of the market. "We are preparing to meet the growing demand across the country, descentralizamos the production of cans, getting closer to our customers. With that, we're more competitive. Sales almost doubled in six years ".
Other factors help understand packing consumption growth. In addition to increased income from the Brazilian, the climatic factors contributed. According to the World Meteorological Organization, the year 2012 was one of the hottest since when scientists began to register the temperature of the Earth, in 1850. One of the regions most punished by the heat, says the organisation, was the Brazilian Northeast. In Rio de Janeiro, the situation was no different, the thermometers have recorded the highest temperature since 1915, with wind-chill factor reaching 47 degrees.
In addition to the rent, heat and various long holidays throughout the year, the rainfall recorded in the country was below average. "Are factors that contribute to increase the intake of drinks. What we realized is that the growth in demand for cans has been constant, year by year, which confirms consumer option trend by packing ", strengthens Renault Castro.
With the increased demand for aluminum cans, ally to the investments and innovations from manufacturers, the industry forecast is that there is an approximate growth between 7% and 8% in sales in 2013. Two major sporting events, the Confederations Cup and the World Cup of 2014, will move with the thrill of Brazil and positively impact the national economy. Among the economic activities that will be stimulated, the liquor industry is one that is preparing for the increase in consumption during this period. To meet the demand, the three manufacturers of aluminum beverage cans in Brazil (Rexam, Crown packaging and Latapack-Ball) are betting on innovation to achieve even better results in 2013.