Acnase packaging changes after 40 years

After more than four decades, for the first time the traditional blue and white brand packing Acnase won more colors and new layout. To bring it to your audience without losing the recognition gained over the years, the brand owned by Avert Labs is more modern.
The seven products gained new colors, which rejuvenesceram the traditional blue and white tones that come with the brand since its inception. In addition, the technical information have become more succinct objective, and some icons were deleted, which ensured clean look.
"These changes ensure better identification at the point of sale and consumer differentiation, without losing the identity of a traditional product and already recognized," explains Vulmeron Neto, marketing manager for Avert Labs.
The modernisation of packaging was held by agency Air Propaganda.