Vitalatte sells milk in glass bottle in São Paulo

Released in 2010 in the State of Rio de Janeiro, the glass bottle with vintage design, manufactured by Verallia and Vitalatte used by dairy products (see page 136, 8 2 EmbalagemMarca (Brandpackaging)), shall be marketed in São Paulo, in Santa Maria and Emporium Supermarkets St Marche, known noble retail points of São Paulo.
The Vitalatte invested in logistics studies to seek an alternative so that the milk is fresh and delivered with as little handling as possible. "Our products come direct from the dairy for sale without any external manipulation and the roadmap is monitored in real time by our commercial sector", explains Enrico Leta, partner and Director of Vitalatte.
In the production of bottles was taken into consideration, in addition to the format that fits in your hands, the tamper evident closure, which guarantees a perfect seal.
"In 2013 we are expanding our presence in the Southeast with a focus in São Paulo and Belo Horizonte, in addition, serve a niche market that makes a profitable operation," said Leta.