Stove and refrigerator sales fall in the first half

The market for refrigerators and stoves presented weak result in the first half, reported yesterday the President of the National Association of Manufacturers of electrical and electronic products (power lines), Ken Kiçula. Already the washing machines and televisions grew during the period.
Sales of refrigerators fell 6%, and the stoves, 5%, compared to the first half of last year. Clothes washers market surged from 15% in sales and 10% TV of. With this, sales of white goods sector grew from 3% to 4% in volume in the first half of 2013, said the President of Eletros evaluations, an organization that represents manufacturers installed in Brazil.
The thread of ranges and refrigerators registered a fall of 5% and 6%, respectively. According to Kiçula, sales of these products have been hobbled in the first half of this year as consumers anticipated purchases at the end of 2012, when there were expectations of the benefits tax on industrialized products (IPI) between clients and customers. "We sell a lot at the end of the year, because the prediction was not having an extension of IPI discounts," said Kiçula, noting that there was an "inventory adjustment" on the part of retailers in 2013.
He also said that the decline in sales of stoves and refrigerators in the first quarter, but that, in the second, the sector recovered. For Kiçula, the first half can be considered "good". The sale of TV grew 10% and 15%, washing machines. Kiçula said that the TV had standout sales in the second quarter because of the Confederations Cup. The sale of washers was pulled by an increase in orders from retailers.
Sales of small appliances were positive in the first half. The segment grew 12%, according to GfK, "and we grow up that", said the Vice-President of Philips, Cyro Gako. The Mallory also had increased in the double digits, said Ángel Riudalbas, President of the Taurus Group, owner of Mallory.
The appliance makers expect discounts in the tax on industrialized products (IPI), expected to end in October, will be extended until December. There is expectation that the IPI for white goods (refrigerators, stoves, washing machines) can be reduced.
Kiçula projected that sales in the second half of the year to grow in pace with "interesting" as compared to the same period in 2012. "The second half will be strong in TVs. plus Cup in 2014, the home of the consumer still has a large space for technologies such as thin-screen devices and smart TV. And there's a lot of market promotion, "he said. According to Kiçula, about 55% of sales are made in the second half.
The industry's performance can also be favored by my house Better, from the Federal Government, which subsidizes the purchase of some products for the home. "Last year was good, but this will be even better because of the program," he said.