Pure Flavor presents new visual identity

Mark recasts and creates campaign based on research to deepen understanding of the role of margarine in the lives of consumers.
The Pure Taste margarine, which is part of the portfolio of M white, features new visual identity. The logo and the packaging of 250 g and 500 g versions were recast with modern, bold colors that convey movement, warmth and grace, to attract the attention of consumers at the point of sale. Margarine is a versatile ingredient that can be used on several occasions.
To make this change, the brand has done research with consumers of the States of Ceará and Bahia with the aim of deepening the understanding of the role of margarine in the lives of consumers. Women were interviewed with high purchasing power, between 20 and 70 years, housewives, maids, school teachers, Office assistants and students.
Advertising campaign according to the results of the research, the brand has developed the campaign with the slogan "pure flavor. Because all praise is an affection ". Highlight the parts that consumers value most: the recognition of the family.
The images of advertisements refer to family affection and show that the demonstration of affection is directed to those who just Cook. In this way, the brand Pure Taste is positioned as the margarine is made for those with affection and good times alongside whom he loves.
The pieces will be displayed from the end of July to end August magazine ads, billboards, busdoors, backbus and bus shelters in the States of Ceará, Pernambuco, Bahia, Rio Grande do Norte and Paraíba.
3 kg and 15 kg bucket
The Pure Taste margarine also reformulated the packages of 3 kg and 15 kg, both intended for food service. Ideal for making cakes, pies, cookies, snacks, sauces and creams, shallow frying and cooking in industrial quantities.